About

I have always been interested in how things work. Now I'm equally interested in why people choose them.

I decided I wanted to become a developer in eighth grade and never really left computers behind. Years later, looking for work in a saturated market, I realized that knowing how to build was not enough. I also needed to understand how value becomes visible.

That led me into marketing. What looked like a detour became the other half of the work. Development taught me what happens beneath the click; media buying taught me what earns it. Operations taught me how to keep the promise after it.

Today I'm a final-year Computer Science student, a full-time performance marketer, and co-founder of My Lead Partner, a Karachi growth agency. I work where development, acquisition, and operations overlap.